Will automation in the form of programmatic recruitment advertising take over the way we promote jobs?
At Net-Recruit, we are always discovering ways to attract the best candidates to the roles we advertise for our clients. This year, despite all that is going on in the world, is no different. Over the last few months, we have delved into some innovative ways the future of recruitment advertising might look. So, what is programmatic recruitment advertising?
Targeted advertising is one initiative we’ve examined which we think will play an ever more prominent role in the industry. Obviously, if you’ve written a great job advertisement then it should already be targeted to the type of person your client is looking for, but then what?
Using job boards, you are relying on applicants using that site at the time your ad is live. You then need them to use the correct search terms for your advertisement to be seen.
Surely a better way of reaching potential candidates is to serve your advertisement directly to them no matter where they are on the internet?
This is where targeted job ad’s come in. To make things even easier for the recruiter, where and how the adverts are served to the potential candidates, can be automated in the form of programmatic recruitment advertising.
James Whitelock of Think In Circles discussed this in his excellent blog, which is well worth a read.
Programmatic advertising will take away a lot of the hard work in finding potential candidates.
Programmatic advertising itself is not a new thing, having been used successfully for years in other sectors. It works because it ensures products are seen by a defined target audience based on a pre-identified set of factors.
These factors will include Gender, Age, Interests, Online Habits or Behaviours, and the type of device on which they access the internet. This is great for recruiters as it means they can spend their budget on exactly the type of person they need to fill a specific role with little wastage.
The bidding process works by only ever spending marginally more than the next highest bid which cuts overspend dramatically. You can also set your maximum click-through rate and a maximum number of impressions, giving you complete control.
Why will it be the future?
Programmatic advertising will be an important future resource by allowing for currently repetitive tasks to be automated. By targeting applicants using defined data, setting a budget, and tweaking the campaign throughout, you should ensure great results.
It will allow you to identify when and where potential applicants are most active. It changes you as an advertiser from hoping to be sought to doing the seeking.
Vacancies will also have a greater chance of being seen by passive job seekers. Those not currently in the market but like what they see enough to enquire about the role in question.
This, of course, depends on the quality of the visuals and message therein to make this happen.
This is where a recruitment company like Net-Recruit will come into play. With over fifteen years of experience in the recruitment advertising sector, we know what makes a good advertisement.
We have exceptionally good partners in the creative, job board, and advertising industries to ensure that if you place your recruitment campaign with us, you will find the absolute best candidates on time and to budget.
If you’d like to discuss how we can help you with your next recruitment campaign, please click here
Recruiters typically have full days, with plate spinning and priorities to juggle galore. Without some well thought out and aptly managed house-keeping it won’t take long before the House of Cards comes tumbling down. If you’re not up to scratch as a Recruiter there’s always another waiting in the wings, so it matters that you’re on the game and proactive at being successful. So how do the most successful recruiters ensure they keep their house ship shape and spick and span? We’ve compiled our favourite recruitment tips below to get you started.
The Early Bird Catches the Worm
There’s a good reason this article is about what smart recruiters do in the morning. Simply put, utilising the time before work and before the rest of your office has had their morning caffeine shot is the key to giving you the edge for success.
Early rising is a common trait found among the vast majority of successful people from politicians, including prime ministers and presidents, to entrepreneurs. You may not think much of Maggie Thatcher’s politics, but the Iron Lady was an early bird and there’s no doubting she got things done with focus and determination. Successful characters are known for their dawn-raids giving them a head start over the later sleepers.
Morning people are more proactive and, essentially, more productive. By carefully having a Morning Plan of Attack, you can become a smart recruiter by employing these top five good house-keeping for recruiters tips. So before you press snooze again and turn over for another 15 minutes’ slumber, think wisely about how this morning slot could make or break you as a successful recruiter.
#1 – Plan, Plan, Plan
By using the lull before the storm to make a map of your day, a detailed plan, you can take some of the thunder out of the storm itself when it hits. By making a daily plan and using it to keep on track throughout the day means you are more likely to realise your goals. Reflection is easier first thing in the morning after a good night’s sleep, so one of your first priorities of the morning should be to reflect on what needs doing, work out your recruitment priorities, and make the most of the uninterrupted problem-solving time.
Importantly, you need to commit the plan to paper (or the electronic equivalent!) that can serve as both a checklist and a motivational tool. If you haven’t got one already, consider using a free app like Any.do to help you organise and manage your day. Advance organisation cuts wasted time later on. Don’t forget to plan in breaks – well-rested recruiters are better recruiters.
#2 – Make Your Day Top Heavy
When making your map of the day using your Early Bird time, make sure you load tasks and actions into your schedule in a top-down way. Make sure the meatier, harder tasks are up there at the start of the day. Why? Because by getting the hardest tasks done first you use the best of yourself for the trickiest elements of your job. Additionally, it doesn’t loom over you giving you a sense of doom to you for the whole day. And, last but not least, tough tasks are guilty of being procrastination generators.
It’s amazing how much time you can ‘waste’ in a bid to avoid the real task. Therefore, if you’ve got a tricky customer to call, or a report to write, schedule it in for first thing on your list. This means that as your day goes on you are rewarded with the easier and more mindless tasks when you don’t necessarily need to be at optimal best.
#3 – Visualisation
Entrepreneur.com assert that all the most successful Entrepreneurs have one trait in common: visualisation. By focussing on and seeing yourself achieving your goals, you are more likely to actually achieve them. By taking a cheeky 10 minutes to hone your visualisation skills, you are actively driving your success. There’s nothing “woo” about it if it means you have the cutting edge. For handy tips on how to get started with visualisation techniques check out these ideas.
#4 – Stay Ahead of the Game
When you work in Recruitment life gets a tad full. It’s easy to spend all your time on the minutiae of individual jobs and necessary fire-fighting and the endless tennis game of communications and lose sight of the bigger picture of your industry. For successful recruiters, it is essential to spend a short part of your morning routine keeping abreast of your industry. Read articles and news pertaining to your business so that you can follow and predict trends.
Winning and influencing people, which is essentially the prime aim of Recruitment, requires knowledge and information that can be rapidly out of date if you don’t stay ahead of the game. Additionally, nurture and spend time on mentor relationships, enabling you to learn from the best of the best. Lifehack believe another trait in common among successful people is having and utilising mentor relationships.
#5 – Be Social
Finally, part of your Early Bird Catches The Worm approach should include making time for your Social Media body scan, as well as analysing job boards and client websites to find out information but also to show your visibility and presence. By connecting and reconnecting with your network you build the links to take you from a good recruiter to an excellent recruiter.
Smart Recruiters know that by taking a little time first thing every day, for a spot of house-keeping following the above tips, then their day will flow more productively and success will follow as a natural by-product. The difference between average and able is the ability to approach the day with planning, purpose and being on the second lap whilst your competitors are still on their starting blocks. Be proactive with your day, not reactive, and you’ll have those plates spinning in sync in no time…and a solid house of cards that won’t fall the minute a new candidate so much as breathes in your direction.
Here’s a great little piece of online recruitment knowledge we’d like to share with you…
Why should I hire you? – this is one of the most daunting questions you can be asked by a recruiter in an interview. How do you answer this? If you already know what the employer is looking for in your answer then it makes answering it a little bit easier.
They want to know if you match up to the requirements of the position. List your experiences and how these are transferable to this position. Also add any other experiences you may have that will benefit the role further.
They will want to know that you will fit in well with their company. Explain how you are a team player, hard worker, committed and adaptable to situations and changes – when/if the going gets tough you can pull you weight. Do your homework on the company and praise their products, service, reputation etc.
They will also want to know that you are committed to the job. Tell them how you are hard- working, motivated and dedicated. This is the job you want. It’s not just a stepping stone in your career and that you want to contribute to the success of their company.
Now that you know why the interviewer is asking this question, you will be better prepared with your answer, if you enjoyed this post then be sure to subscribe to our online recruitment blog for lots more related articles full of recruitment tips, advice and help.