Over the past few years whether you knew it or not, a digital revolution took place and it has changed the way the marketing sector operates. In contrast, the speed at which it has impacted on the business has left recruiters struggling to keep up the pace.
Recent figures released by The Association of Professional Staffing Companies (APSCo) showed permanent work placements in the marketing sector have dropped by 21 per cent year-on-year despite an increase in job openings of two per cent. Businesses have been forced to turn to temporary workers to fill the gap and described a “mismanagement of expectations” within companies developing digital marketing skills.
Constantly advancing digital technology has enabled the marketing industries to branch out of their traditional disciplines and expand the range of services they offer, but with that capability comes a need for multi-skilled tech-savvy staff. As the fabric of industry changes with moving technologies, jobseekers are increasingly unsure of the skills required to keep up.