Category: Human Resources

How To Make Your Recruitment Campaign Stand Out In 2020

In almost every industry, businesses are shoulder to shoulder in their efforts to impress skilled candidates. Recruitment has responded by becoming more sophisticated, competency-based and targeted.

As a result, to net enough interest from ideal employees, you’ll need to post ads on every job board related to your industry – with each individual role description written to garner the best result.

Both the time and financial cost of this practice – as you can imagine – has skyrocketed in recent years. So, to ensure you get it right first time, we’re breaking down how to make your 2020 recruitment campaign truly stand out.

 

Start as early as possible

 

Leading up to January, make some headway in mapping out your company’s short-, medium- and long-term aims. Identify the talent you’ll need for each goal and tailor your recruitment campaign so that you can recruit them in time.

Senior and executive talent will need to be marketed to in the earlier months, whereas late spring and summer usually heralds graduation for university students. Adjust your timeline accordingly and build teams around availability. Without this foresight, you’re unlikely to secure key talent.

View your job ads as someone’s very first impression of you. With that in mind, recruiting based on immediate need implies a lack of forward thinking. Candidates will perceive you to be half-heartedly playing catch-up after seeing the hiring strategies of competitors.

 

Target your messaging

 

Next, you need to tailor the messages you’re placing on each job board. If some are industry-specific, be sure you’re talking in the right tone of voice and language before posting.

A candidate will want to know how engaged you are with their talents, and whether or not you understand what they’re bringing to the team. If the job ad you post is the same as every other site, the likelihood of being considered an industry leader is slim.

The same is true of the positions you advertise for. A senior IT candidate won’t necessarily share the same interests as a junior marketing officer. So, tailor company benefits and culture descriptions where appropriate.

 

Tighten your processes

 

Once you’ve got a number of applicants interested in your vacancies, don’t drop the ball with a lengthy interview process. Conduct phone interviews with all candidates who meet your standards and be clear about the next stages.

Then, invite those who qualify for a face-to-face interview. You don’t need every member of staff in the room to determine a culture fit, but be sure to ascertain exactly what their personality type is before making a decision.

Ask about their approaches to work, feelings towards incentives and their stance on team dynamics. The more thorough you are in the early stages, the less likely you are to deter quality candidates.

Partner with Net-Recruit

 

Sound complicated? Don’t panic. At Net-Recruit, we do all the heavy lifting in your recruitment campaigns. Combining technology with a personal approach, we’re capable of posting and optimising ads on all relevant job boards.

Each ad will be written by our in-house team and entirely bespoke to your audience. We’ll even conduct the phone interviews if necessary, so that you only meet with the best of the best at the interview stage.

Interested in giving your campaign the ignition it needs to take your industry by storm? Get in touch with our Pioneering People today.

 


Why Christmas Is The Perfect Time To Start Thinking About A New Role

Candidates often shy away from switching careers as the nights draw in.

Preferring to rid the winter period of work-talk, they wait until after December to speak to recruiters. If only they knew the benefits of the alternative…

While most of us are winding down over the Christmas break, by focusing on your ambition throughout the holidays, you’re certain to hit the ground running come 2020.

Want to kick-start your career? Here’s how you can turn Christmas into the most constructive time of the year.

 

Reflect on past successes

 

While all the family gatherings are taking place and you’re being dragged from pillar to post, spare a thought for your own achievements.

Weigh them against your overall ambition and make a note of how far you’ve come in relation to your lifetime goals. It sounds self-indulgent, but every career move has value and quantifying it will educate your next one.

Ask yourself, what challenge would you like to tackle next? Does that line up with your ‘big picture’ plan? Is there an employer who offers that challenge with a means to overcome it?

 

 

Monitor the companies who are hiring

 

By compiling these dream employers, you’ll improve the conversation you have with a recruiter. You may not get placed with the brands you list, but you have every chance of being recognised by an almost identical competitor with all the same values – provided you stay ahead of the game.

For senior and executive positions, January marks the start of the hiring season. Missing the boat here by sending a late enquiry could harm your chances of relocating to an ideal employer throughout the new year.

Give the businesses you want to work for ample time to assess your application, and you’ll give yourself the best chance of moving onwards and upwards in your career.

 

Count your strengths, bridge your weaknesses

 

Research the roles you like the sound of. Identify the ‘must-haves’ of each that you are proficient in, and the desired experience you can easily describe in an interview.

Do the same for traits you don’t have. If familiar talents are coming up that you feel are lacking from your skill set, seek out opportunities in your current role to improve them.

In fact, this action ahead of an application might demonstrate a commitment to the role that other candidates haven’t been able to show.

 

Participate in ‘Seasons’ Meetings’ 

 

Christmas is often tied with business awards season, networking and staff parties. Such occasions are designed for employees to let their hair down and enjoy the festivities.

Not for you though, you savvy searcher. You’re using every opportunity to make new contacts and learn about the day-to-day responsibilities of those who have roles you crave.

Your family and friends can help in this area too. Offering relevant guidance (and some not so!), as well as the names of people you could connect with online and meet with to pick their brains.

 

 

Don’t compromise in 2020

 

Looking to take your career up a notch? We may have just the vacancy for you

Employers work with Net-Recruit because we act as a hybrid between recruitment tech specialists and a personal touch, ensuring they attract only the highest quality candidate (i.e. you) through honest job descriptions. You can be confident that what you see is what you’ll get. So why not talk to our team today and make your next move your last.


Improving Communication between Hiring Managers and Recruitment Agencies

It’s a relationship fraught with angst, frustration and grief, far too often, when in reality it needs to come down to active collaboration: Hiring Managers and Recruitment Agencies need to heed some important points for managing the relationship between them, before working together to achieve their goal. Net Recruit can’t stress this enough – when it comes to a successful recruitment partnership, effective communication is everything.

Take Your Time at the Start

The nature of the beast is often such that the Hiring Manager didn’t get to pick and choose when they had to take up the gauntlet of recruitment once more. To them recruitment is an evil that interferes with the real business of getting on with their job. The result is that it’s all too easy for them to contact a Recruitment Agency flying by the seat of their pants, desperate to pass the buck as quickly as possible.

Unfortunately, there are far too many Recruitment Agents out there willing to take the task, get a signature on the dotted line, and run with it. This is instead of using their skills to guide the Hiring Manager in to an understanding that they need to put in a little time and effort at this stage, in order to pay dividends (in terms of both time and money) in the long run.

The first contact between Hiring Manager and Recruitment Agent needs time. For the Hiring Manager they need to understand that whilst this isn’t the most desirable element of their job, it is an important one, and they must approach it as the essential task it is. For the Recruitment Agent they need to use this first round of communication as a chance to set expectations, and truly get to know and understand the needs and requirements. This is the time to dedicate to drafting an organised, specific, brief.

Speak One Another’s Language

Recruiters live and breathe recruitment. It’s all too easy to get lost in the jargon of the industry without taking the time to understand the language of the industry you’re recruiting for. The onus is on the Recruitment Agency here: get to know and understand the industry you are recruiting for as if it is your own. Then remove your Recruiter’s Jargon, and communicate on the same page. If it’s a seismic oil-exploration industry that is used to boats – and therefore calls it’s office-based teams ‘Crews’ – you do the same. If they are a theme park who call all their staff ‘Cast Members’ – you do the same. Remember as a Recruiter, you know your industry inside out, and the Hiring Manager knows theirs. But this is largely a one-way street, and the role of the Recruitment Agent to get on board with the right lingo.

Foster Trust in all Communications

On both sides, Recruitment Agents and Hiring Managers need to say what they mean and mean what they say. Stick to your word. If you say you’ll get back to the other side on Monday morning, you get back to them on Monday morning. Don’t make false promises that you can’t keep. For the Recruitment Agent this means don’t be unrealistic about the candidates you’ve got coming in, and for Hiring Managers this means not simply saying what the Recruitment Agent wants to hear to get them off your back. Remember, this is a collaboration, you’re both on the same side.

Hiring Managers – Be an Active Participant

Don’t simply sit back and wait for the best to come to you. Whilst your Recruitment Agent is employed to fill your vacancy, they can’t do it in the dark. If you want the best then you are going to have to be proactive in this partnership, and not simply reactive and always caught on the back foot. Say when is a good time to dedicate to the task, and then make yourself available. Importantly, for key elements of the process that rely on you, don’t become a bottleneck and your own worst enemy.

For some worthwhile data on how the communication and relationship between the Recruitment Agent and the Hiring Manager effects the overall outcome of the process, check out this study by the iCIMS Hire Expectations Institute. They analysed 400,000 jobs and surveyed 375 hiring managers and 600 recruiters to see where bottlenecks typically arise. They found that the average CV spends the longest time of all, 37% in total, sat with the Hiring Manager, longer than the interview stage even. Don’t be the bottleneck – this process is to benefit you.

Never Stop Communicating

The more open and frequent the communications, the more you collaborate together and understand each other. They needn’t be long communications, but regular time touching base and getting an understanding of where the other one is, is time well spent. This way you’re not wasting time trying to get up to speed each time you get in touch.

This approach is absolutely essential when it comes to feedback – on both sides. This facilitates a continuous improvement loop. If the Hiring Manager takes the time to explain the reasons a candidate wasn’t suitable, then the Recruitment Agent knows not to submit a similar candidate again. If the Recruitment Agent feeds back to the Hiring Manager that several good candidates are being put off by the Hiring Manager’s low salary offers, then this is valuable information for moving forward. This continual de-briefing process moves you along the recruitment channel towards your overall goal.

Communicate Consistently

Finally, work on consistency in your communication. For each side to be able to trust the other, and for both sides to move seamlessly through the recruitment process, there must be consistency. It’s no good if one week the Hiring Manager is firing off emails to the Recruitment Agent a dozen times a day, and then the next is not contactable. This doesn’t facilitate trust and a productive recruitment environment.

Consider using some Recruiting Tools, such as the customisable ones from The Recruitment Toolbox  , to facilitate a consistent approach to your recruitment.

Harmony Reigns

With these tips incorporated into the relationship, you’ll be well on the way to improving communication between Hiring Managers and Recruitment Agencies in pursuit of your goal: fast, efficient, cost-effective recruitment.


Recruitment Trends to Come in 2016

Recruitment Trends 2016

The Christmas break is an important time for recruiters to review how they’ve done in the past year and to look forward to that all-important future. With employment levels rising and competition for jobs becoming slightly less drastic, standing out from the crowd is going to be the name of the game in 2016 with recruiters working hard to incorporate new technology, find the high performing candidates and deliver the top notch service that many businesses are looking for. To help you stay ahead of your competition, we’ve compiled a list of what we think will be the top recruitment trends in 2016.

Measuring Performance

A chart measuring the success of a recruitment campaign

If recruiters are going to find the right top performers for their clients in 2016 there is going to have to be a good deal of soul searching and measuring of outcomes. That’s going not only going to involve monitoring recruitment processes but how accepted candidates perform on the job and whether they succeed, fail or move quickly onto somewhere else. Weak hires that only benefit a company for a short while are going to impact on recruitment agencies particularly now that the market is becoming more buoyant. This may well involve working closely with the hiring managers of particular customers and ensuring that bad practice is eschewed for good that produces positive outcomes.

There’s no doubt that in 2016 recruiters are going to drill down deeper into how, where, when and why they choose their best candidates.

A More Scientific Approach

There has been a much bigger push by companies to be more diverse in their employment selection over the last couple of years which has led to some opting for CVs that have no evidence of sex, age, race or gender and for interviews that are carried out, for example, by telephone or even with the panel of judges keeping the backs to the candidates. Recruitment firms are also embracing this kind of procedure which is intended to get rid of any unconscious bias on the part of the interview or selection panel.

2016 will see more initiatives such as this as mainstream employers try to follow the tech industry and force a more diverse employment profile.

Being More Innovative

An innovative building design

Finding the people who can innovate in the workplace is going to be a key concern for many businesses. It’s no longer simply desirable to hire a steady Eddie who can come in and get the day’s work done, many posts now rely on a significant amount of project management and thought creation that can help drive the company forward. Innovators are likely to be more demanding too, wanting tweaks to the job description and package before they agree to go and work for someone. That’s something recruiters will have to learn to cope with better.

Selling Clients Better

Finding the top talent around, at the right time for businesses who need it, has always been a big issue with recruitment agencies. 2016 could well be the time for many to go back to basics and ensure that the sales and recruitment skills of their own staff are up to the mark. With more jobs out there and plenty of well qualified candidates, it’s going to come down to who finds the right people more often for the right jobs. That means selling those potential opportunities much better.

Videos That Sell

A recruitment campaign video being recorded

While attracting high value candidates is going to be the name of the game this year, there are plenty of opportunities for recruiters to set out their potential offers in more dramatic and eye catching ways. One solution may well be the greater use of videos in recruitment, from slick, professionally produced adverts through to staff YouTube channels that show the day to day working of a company. We are more likely to click on a video upload than to click on a link nowadays and with smartphones practically a staple of modern life, top potential candidates can be reached in much more efficient and more interesting ways.

Adding Pep to Job Descriptions

Standardised and largely boring job descriptions may have to go out of the window if you are going to attract the best candidates and taking a fresh look at how you word things is likely to be important. They’re still going to need to be accurate, as misleading ads will generally lead to disappointment and a quick, unwanted turnover, but the crux of the matter is that recruiters need to engage and bring the benefits of each job out much better than in 2016.

Companies Must be Mobile

A mobile device

Everyone, let’s face it, is going mobile. If a top performer is working without the use of a smartphone, then something has to be seriously wrong. The number of job seekers who use mobile devices to enable their search for the ideal position is increasing, up to almost 50% at the moment. The vital thing here is that the phone is always with them and if you want to have the best opportunity for engaging and bringing them on board, your systems need to be ultra-mobile friendly. This may well be a case of investing more money in IT infrastructure over the coming year but the expenditure will be well worth it.

Faster Working

The early bird catches the worm and nowhere is this more obvious than in the recruiting business. The top performers are hot property and if you want to get them then you have to work fast, close them down and convince them of your credentials before anyone else moves in. You may think that you are offering a candidate the best deal on the market but they are not going to wait for ever. Sometimes they are not even willing to wait a week. Top performers tend to make quick decisions and if you are delaying for any reason then it can hamper your chances of sealing the deal.

This year many recruitment agencies will be looking to speed up their processes. While this may prove difficult with a number of larger companies who have their own processes to go through, recruiters will need to impress on the need to fast track when it comes to the top candidates.

Faster working, more mobile friendly approaches, better measurement and a selection approach that meets diversity issues are all in the frame for this new year. While you may be thinking that you will get round to some of these changes in the near future, your competitors could be implementing the strategies that work right this minute.


A collection of beautifully designed recruitment posters

As it is often perceived, the recruitment process doesn’t always have to be bland and regimented. In all areas of life, a well-designed poster can vastly improve the effectiveness of it’s intended purpose. This also applies to the hiring process and a well-designed candidate attraction poster can be the difference when appealing to the next company superstar.

We’ve searched high and low and collated some stunning examples of recruitment poster design below:

Hiring Superheroes

Image source:  https://dribbble.com/shots/1663232-We-re-Hiring-Poster

 

 

Javascript developer hiring poster

Image source: https://uk.pinterest.com/pin/18647785927391689/

 

Chef recruitment poster

Image source: https://uk.pinterest.com/pin/428053139561273430/

Are you the one?

Image source: https://www.pinterest.com/pin/327636941618521328/


5 ways to boost staff morale this Christmas

With parties to attend and extra shopping to taken care of, you can be forgiven for being busy during the next few weeks. However, if you’re responsible for looking after staff morale this festive season, it’s important not to neglect them and their feelings. Failing to do so can impact office morale and productivity, so try these easy to implement tips to boost office spirits this Christmas.

xmas-holly

 

Throw a Christmas party

Everybody loves to boogie right? So to do your staff! Award their efforts this year with a party, allowing them to let their hair down and blow off some steam. A recent survey concluded that 1 in 6 companies use Christmas parties as a way of increasing morale within their company. Just be sure to film the guy who makes a clown of himself for even more laughs in the new year.

Decorate the office

It’s no secret that well-designed office spaces can increase employee morale and productivity. If your office space isn’t up to scratch aesthetically, now’s a great time to do something about it(even if it’s just temporary). Your staff will be walking around town on a daily basis, being subjected to the constant visual stimuli of decorated street lights, shop windows and makeshift Christmas trees, only to turn up to an office which unless you’ve seen to it will be dull and downright depressing in comparison.

 

So dig out the tinsel, buy a tree, burn some cinnamon candles and make things a little bit brighter for your employees. Even if the changes are subtle, it will help to boost morale and take thoughts of that 200 page report that needs to be done for Monday.

 

Play some Christmas classics in the office

“Without music, life would be a mistake” – Friedrich Nietzsche

Music and the mind go hand in hand and there’s a lot of science to back this up. You may have the next Britains Got Talent winner sat within your realms and you didn’t know about it! That said, bring out the CD player this festive season, get the office geek to burn a compilation disc(all legit of course) full of the cheesiest Christmas classics around and pump it out amongst the office. People will soon start tapping their foot, throwing a few fist pumps out there. Even if they’re not to everyone’s taste, it will certainly get them chatting as they get on their high horses to slate the downfalls of the song.

Here are some of the tracks which we have on repeat in the Net-Recruit office during the festive period:

 

 

Consider bringing payday forward

December brings an unavoidable increase in social activities. Trips to the local Christmas Markets, unplanned Mulled Wine Nights and trips to the pub which wouldn’t normally occur. All of these things can tighten the Christmas purse strings even further. If it’ financially feasible, take a look at bringing the monthly pay day forward a week, allowing your staff to purchase some last minute stocking fillers or perhaps have that tipple with an old friend which they may not have been able to do otherwise.

Organise a Secret Santa

Who doesn’t love gifts? More so, who doesn’t love a surprise? A secret Santa allows people to get creative and buy for somebody who they wouldn’t normally consider. It will also get your staff chatting around the kettle, as they try and discover what interests a colleagues, who they perhaps might not normally speak to in such detail. Winner! Be sure to set a limit so that your employees don’t have to spend the earth,  check out these top Secret Santa Gift Ideas for under £10.

So there you have it, 5 easy to implement ways of boosting morale within your company this Christmas. By sending your team off for the Christmas break in a high spirits, they are more than likely to come back fired up and ready to tackle the New Year head on.


Why it pays to truly listen during a recruitment interview

Everyone claims to listen to others; indeed, many people make such a statement and truly believe it. But how often are the complaints you hear about one person from another about their perceived inability to listen? Or, it may simply be an attitude problem. Equally, a lack of skills may be a cause; it’s amazing that we spend so much time teaching kids to speak, yet never to listen!

You might be wondering whether this recruitment blog post is aimed at those being interviewed or the people conducting such interviews. The answer is both. Let’s look first at some of the barriers to effective listening.

What gets in the way of serious listening?

Headphones worn in Recruitment Interview

There are two keys areas here: environment and attitude. The first should be dealt with quite easily. When effective online recruitment processes deliver candidates for a face-to-face interview, it should be held in a private place – sight and sound – with no interruptions. Sight is included here because a location where the outside can be seen, and can be seen into, easily distracts as much as any noise factors.

Moving on to attitude, the question could easily be: ‘Where do we begin?’ From the interviewer who doesn’t really want to be undertaking the role, to the individual who is simply seeking answers that confirm their beliefs, feelings or even prejudices, it’s an extremely large ball-park! For the interviewee, often nerves play a part, or an eagerness to be heard making what they consider to be the ‘right’ noises.

Each party to a recruitment interview should have a positive attitude to it, they should appreciate exactly what they want to achieve from it. A joint intent, if you like, is to achieve ‘matching’ – where a candidate for a position fits the bill, and that person sees the organisation as one they are keen to work for. Such an intent places clear responsibilities on both sets of shoulders.

Let’s sweat the small stuff

So far, we have focused on the bigger interview picture, its objectives and processes. Yet, as it progresses, interview listening is equally about recognising the smaller signals that are offered. It’s also worth remembering here that you should listen with your eyes just as much as your ears. Matching the attitude and behaviour to the actual words allows signals to be identified and acted upon.

Using these skills, you can start to identify ‘sort of’ answers – ones that obviously don’t tell the full picture. Here are some examples of phrases that highlight this: ‘I don’t usually…’ ‘Most times I would…’ ‘Well, it’s not normal for us to…’ and even ‘Well, I prefer to…’ If you were a police officer interviewing a suspect, these answers would be the dodgy alibi that needs to be fully checked! In interview situations, this doesn’t mean that people are being obtuse or deliberately misleading; it simply means that there is more of a story still to be told about this area or subject.

Final point

A complete post about listening skills in recruitment interview situations could probably be of Old Testament length. This one should help you to set an effective environment to enable listening, and also to be that little bit more aware of what is said – and may not be.


When recruitment goes wrong

Don’t tell anyone that we told you, but recruitment is pretty scary. And we aren’t talking about your candidates’ sweaty palms before an interview. Whether it’s the responsibility of HR, in-house recruitment teams or your partner agency, the whole process is challenging from start to finish. Because it is important to get it right.

And, when it goes wrong, it can go spectacularly wrong.

Man holding head after an epic recruitment failure

We have been looking at the biggest factors that can send your recruitment campaign spiralling out of control, and how you can manage them. Because, when it comes to getting it right, we know how to keep those recruitment demons at bay…

1. Too few candidates.

Here’s one that’s bound to get your heart racing. Is it me? Is it us? Was it something I said?
You put your job ad out with all the confidence in the world but nobody is ‘swiping right’ on your company. Gutted. Here’s where your arsenal of online recruitment tools come in. One of the biggest factors in recruiting the wrong person is that there simply wasn’t enough choice in the first place. So, cast your net wide but still set your campaign out in a targeted way from the start. Use our Campaign Builder to make sure you are communicating the right message to the right person at the right time. And then you can feel safe in the knowledge that your decision is an informed one, and not about picking the best of a bad bunch. That kind of relationship is never going to last.

2. Too many cooks.

Having everyone involved in every stage of the recruitment process may feel like the right way to go about things. And it would be, if everyone could agree about everyone they met. But too many subjective opinions too early on can confuse matters and send your tightly planned campaign way off track. Our advice? Ask yourself some precise questions and stick to them: who really counts in this process and at what stage? As specialists in the online recruitment process we can guide you through the entire process, vetting and filtering candidates as we go, so your team can work on a far more productive ‘need to know’ basis, saving everyone a lot of potential arguments. For us, it starts with getting under the skin of your existing company structure, so we ask the important questions first, saving you time and money in the long run.

3. References? What references?

The best of the best recruiters do not see references as a final ‘sign off’, they uncover and use information they get from referees to inform their decision. Too often recruitment processes play ‘tick box’ with this most useful and informative part of the process. That’s why we spend time investigating references and, crucially, asking the right questions. Because, if anyone knows, it’s the previous employers. And it’s not just about finding out whether your candidate was forthcoming on the brew round (although, obviously, that’s going to be part of it…)

4. Say what you want…

It might be crystal clear to you, but is that job description really worded correctly for the type of people you want to attract? Whether it is a new or existing role, taking the time to get all the information down in a structured and thought out way could be the difference between your dream candidate picking up the phone, or not. And, trust us, there’s a skill to it. Start by being as open as possible. The recruitment process should not be the test, leave that to the interview. Lay it all on the line and be transparent. The right candidates will thank you for it.

5. Past experience vs. future potential

How you analyse applicants based on their experience or what they could bring to your business can feel like a bit of a tightrope. Pay more for the old dog who may be reluctant to learn new tricks or invest in the young pup who hasn’t been tried and tested? This comes down to the person and there can be no hard and fast rules. Just go in with your eyes open and remember, if it feels right, it probably is.

For every job role, every business and every candidate the recruitment process can feel like a minefield. And mistakes can be costly. At Net Recruit our approach is built upon understanding your business and the potential pitfalls from the start. Then we create a campaign that helps you minimise the scary bits to ensure you arrive at the best results. So, stop hiding under the duvet. Let’s beat the recruitment monsters together.

Find out more by following us on twitter or checking out our easy to use Campaign Builder.



Mind The Gap: How Do We Deal With The UK Skills Shortage?

It appears that the issue of a skills shortage in the UK workforce is not going away. Instead it is becoming an increasing concern for business owners and economists, who see a lack of skilled workers as one of the greatest threats to the country’s economic growth.

And not just that, a lack of skills in a workforce can lead to other employees picking up the slack, which creates all sorts of issues around motivation and morale.

Identifying the problem is easy, finding a solution is far more challenging.

So, what can we do about it?

A report by the UK Commision for Employment in Skills in December 2014 made five recommendations for action, putting the onus on employers to lead on skills development, with government support. The report highlighted the need for more quality ‘earning and learning’ routes, like apprenticeships, better management, better job design and increased employee engagement.

“Employers need online recruitment processes to be straightforward, streamlined and suitable for their business needs.”

But when it comes to recruitment it is important to understand what’s working, and what isn’t. Employers need online recruitment processes to be straightforward, streamlined and suitable for their business needs. That means not just aligning with business goals, but also demonstrating an impact on them.

At a time when hiring the right people is more important than ever, one size will not simply fit all.

It is crucial to have a plan from the start of any recruitment campaign, from how, where and when to search for candidates, to screening requirements, interview and offer processes. Without a clearly defined strategy, time-consuming and costly mistakes can be made. And, for small and medium sized businesses, the risk and reward of necessary growth vs. the challenges of recruitment can feel like an uphill struggle. For ambitious SMEs, finding the right people must sit at the top of the priority list and and, against a backdrop of a competitive and unskilled market, this can be a genuine worry for business owners.

A map being read

The good news? The High Growth Small Business Report (2014) highlighted the value of Britain’s fastest growing smaller businesses, as critical to economic prosperity. Representing just 1% of UK businesses and only 3.4% of the total UK economy, these companies generated 36% of UK economic growth last year and created two in three new jobs (68%) between 2012 and 2013, totaling over 250,000 jobs across the UK.

So, if the power really is in your hands, how do we support the growth of SMEs?

Speaking to employers about the barriers to recruitment led to the development of the Campaign Builder: a simple way for employers to create their campaign and get a transparent upfront quote. Simply pick your requirements from the campaign planner list and we do the rest, removing the hassle and confusion around the process, the very things that can baffle new employers and slow down the search for the right candidate.

A combination of effective recruitment strategies, internal training and investment in ‘earning and learning’ will help to kickstart the skills shortage in the UK. But as employers and agencies, we all need to be on board. Identifying the right candidates against clearly defined job descriptions and supporting the workforce to increase productivity will be crucial. And ensuring that process is as simple and transparent as possible will make all the difference. It is certainly time for employers and agencies to work together to help plug the skills gap and take some joint responsibility for the country’s economic growth.

After all, there is no more important asset for any business, than its people.

 


© Net-Recruit 2020